New Sponsorship Package to Help Reach Aviation Professionals

British Airways and CAE are just two of the aviation companies who have been enjoying the benefits of sponsorship recently. Even though they’re well-known brands, sponsorship is proven to improve brand recognition and familiarity, especially compared to other types of advertising.

To further enhance our sponsorship products, in addition to category sponsorship, we’re now opening up our job advert pages to sponsorship whereby over the course of the year, your brand, your logo and your messaging can appear on every job advert page within your chosen category.

8 reasons why you should consider sponsoring job adverts

Here’s eight reasons why you should consider Job Advert Sponsorship for your business, whether you have vacancies to fill or not:

1. Capture job seekers who might otherwise apply for competitor jobs

You’ll appear next to every single job advert within your preferred category. So even if a job seeker is viewing a job for a competing recruiter, you won’t miss out as you’ll be there. Most job seekers will visit our website repeatedly as they look for new jobs which are added daily, and every time, next to every job advert, you’ll be there.

2. Repetitive messaging will help with brand recall

According to the Advertising Research Foundation, 80% of consumers’ brand choices are influenced by their subconscious. Constant exposure to your brand and messaging will mean your company will live rent free in our job seekers’ minds whenever they visit our site.

Repeated exposure to your brand also builds familiarity, leading to positive associations with it and an increased likelihood of them applying for jobs either now or in the future.

3. Year-long sponsorship helps your brand become a familiar, trusted brand

Sponsorship is like playing the long game. Even if someone isn’t actively job seeking, things can change and they’ll know that you are an active brand as you’re always omnipresent within their category of interest

4. Engage with passive job seekers who might otherwise not see your brand

Many aviation professionals are passive job seekers; happily employed but would consider the right opportunity should it come along. These people, over half a million of them, are often still engaged on our social media and email and likely to land on job pages this way. 

By sponsoring ad pages, you’re more likely to get seen by this audience, opening up your vacancies, products or services to a larger audience.

5. You’re not tied to just promoting vacancies

Not recruiting? Not a problem. This is your space to use as you wish, so whether you’re building company awareness or promoting products that job seekers might be interested in, Job Advert Sponsorship could be the answer.

For example, if you are a pilot insurance provider, then where better to promote your services than on every job advert page within our pilots section? It gets thousands of views, and across the course of the year you will become synonymous as a service provider to the industry.

6. It’s exclusive to you

This sponsorship spot is yours and yours alone. No algorithms favouring certain advertisers over others, no rotating banner slots; this space is yours for the year, enabling you to build unmatched brand awareness.

7. It’s less likely to be ad-blocked

Our native banner formats are less likely to be blocked by ad blockers. Using simple messaging, your logo and a clickable button, the style compliments our website design and will likely attract more engagement than an animated banner. It’s also mobile friendly, so will appear regardless of how people view our website.

8. It’s great value

We tailor the price depending on category so that you get the best price. To find out how much response you could get and how it fits into your budget, arrange a callback and we can explain everything and answer any questions.

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