How using keywords for jobs gets your vacancies seen

Thursday, February 29, 2024

Aviation jobseeker searching using keywords for jobs

Spending a little time on creating the perfect job advert using keywords for jobs is one of the most effective ways to get your vacancies seen. 

Here’s a few tips on how SEO for recruitment can give you a competitive edge and what we’re doing to help.

Keywords in job description

Research the key terms to use to get the best response to your job advert. Avoid gimmicky buzzwords, particularly in the job title. Nobody will find your jobs by searching for ‘engineering evangelist’, so keep it simple. Also try to avoid abbreviations and technical jargon. 

Remember, your jobs will be competing against similar employers, so it might be worthwhile seeing what your competitors are doing so you can see the keywords from job descriptions, but also doing a little bit of keyword research using tools such as Google Keyword Planner to make sure you cover the essentials.

Don’t overuse keywords for jobs

Search engines will penalise content that appears to be gaming the system, so be careful not to overuse keywords because otherwise you might be considered to be ‘keyword stuffing’. Use synonyms to avoid re-using the same words over and over again, and re-read your content out loud so you can identify repetition.

Use a location

With SEO for jobs, location is maybe one of the most important things to consider. Not only does it mean your vacancies get seen by more people, but it means they get seen by the right people too. 

Make sure you complete the location field accurately and include the location in the job description too. Then leave the rest to us - we’ll make sure the location also appears in places such as the page URL so that your jobs outrank others so that when someone searches for ‘Engineer jobs in Edinburgh’ or ‘Pilot roles in Palma’, they’ll find your vacancies.

Your jobs will rank higher on Aviation Job Search

We've been hard at work behind the scenes, and our SEO efforts are paying off big time. We are experienced in using SEO for job boards, giving your job opportunities the visibility they deserve. But what does this mean for you?

Maximum visibility

Your job listings are front and centre, meaning more eyes land on your job opportunities compared to competing recruiters.

Enhanced user experience

Candidates can easily find the jobs they’re looking for, meaning you connect with more relevant job seekers. 

Competitive advantage

By being at the top of Google, you stand out from the competition and can attract the best candidates in the industry. 


Maximise your ROI by reaching your target audience without overspending on advertising. By advertising with us, we make sure your roles appear at the top of search results with minimal effort by you.

When you join Prime Aviation by Aviation Job Search, we will manage your SEO for job postings and get your job vacancies seen by more job seekers. For just £100 per month, you will receive free job adverts, free CV downloads and unlock benefits every month.

About Aviation Job Search

Specialising in aviation recruitment, we give airlines and companies the tools to connect with aviation professionals so they can grow. Find out how we can help you today.

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